Consumer Attitude Towards Sales Promotion Techniques: a Multi-Country Study

AuthID
 P-00Q-C92
6
Author(s)
Fam, K
·
Gadekar, M
·
Richard, JE
·
Jargal, U
·
Liu, WC
Document Type
Article
Year published
2019
Published
in ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, ISSN: 1355-5855
Volume: 31, Issue: 2, Pages: 437-463 (27)
Indexing
Wos®
Scopus®
Crossref®31
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85062958922
Wos: WOS:000462596900008
Source Identifiers
ISSN: 1355-5855
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