Price-Matching Guarantees as a Direct Signal of Low Prices

AuthID
 P-00Q-CMD
1
Author(s)
Document Type
Article
Year published
2019
Published
in JOURNAL OF MARKETING RESEARCH, ISSN: 0022-2437
Volume: 56, Issue: 2, Pages: 245-258 (14)
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Publication Identifiers
SCOPUS: 2-s2.0-85069436576
Wos: WOS:000461770900005
Source Identifiers
ISSN: 0022-2437
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