Corporate Hypocrisy and Social Responsibility: A Comparative Study of Brand Crises Effect on Consumer's Attitude Toward Brands

AuthID
 P-00Q-CXC
2
Author(s)
Santos, AL
·
Document Type
Proceedings Paper
Year published
2019
Published
in World Review of Entrepreneurship, Management and Sustainable Development, ISSN: 1746-0573
Volume: 15, Issue: 1-2, Pages: 110-131
Indexing
Scopus®
Crossref®4
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85063531302
Source Identifiers
ISSN: 1746-0573
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