A Comparison of Data-Driven Approaches for Mobile Marketing User Conversion Prediction

AuthID
 P-00Q-M5E
4
Author(s)
Matos, LM
·
Mendes, R
·
Moreau, A
6
Editor(s)
Martins,J;Jotsov,V;Bierwolf,R;Mendonca,JP;Jardim Goncalves,R;Marques,M
Document Type
Proceedings Paper
Year published
2019
Published
in 9th International Conference on Intelligent Systems 2018: Theory, Research and Innovation in Applications, IS 2018 - Proceedings
Pages: 140-146
Conference
9Th International Conference on Intelligent Systems, Is 2018, Date: 25 September 2018 through 27 September 2018
Indexing
Scopus®
Crossref®4
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85065973012
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