Publications

AuthID
P-00Q-ZCJ

Author(s)

Warren, C

Batra, R

Document Type

Article

Year published

2019

Published

in JOURNAL OF MARKETING, ISSN: 0022-2429

Volume: 83, Issue: 5, Pages: 36-56 (21)

Indexing

Wos^®

Scopus^®

Google Scholar^®

Publication Identifiers

DOI: 10.1177/0022242919857698

Scopus: 2-s2.0-85071032829

Wos: WOS:000481446700005

Source Identifiers

ISSN: 0022-2429

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