How Consumers Respond to Editorial Communication Strategies

AuthID
 P-00R-419
2
Author(s)
Machado, SM
Document Type
Book Chapter
Year published
2020
Published
in Exploring the Power of Electronic Word-of-Mouth in the Services Industry - Advances in Marketing, Customer Relationship Management, and E-Services, ISSN: 2327-5502
Pages: 364-389
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ISSN: 2327-5502
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