Evidence of a Glocal Marketing Strategy: A Case Study in the Brazilian Telecommunication Market

AuthID
 P-00R-5D7
4
Author(s)
Yamasaki, V
·
Rocha, TV
·
Document Type
Article
Year published
2019
Published
in International Journal of Business Excellence, ISSN: 1756-0047
Volume: 19, Issue: 3, Pages: 364-380
Indexing
Scopus®
Crossref®1
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85073202103
Source Identifiers
ISSN: 1756-0047
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