Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand

AuthID
P-00R-8ZM
Document Type
Article
Year published
2019
Published
in MANAGEMENT & MARKETING-CHALLENGES FOR THE KNOWLEDGE SOCIETY, ISSN: 1842-0206
Volume: 14, Issue: 3, Pages: 278-291 (14)
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85074505342
Wos: WOS:000493922100002
Source Identifiers
ISSN: 1842-0206
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