Functional Brand Qualities and Perceived Value: The Mediating Role of Brand Experience and Brand Personality

AuthID
 P-00R-C8D
3
Author(s)
Bairrada, CM
·
Coelho, AFD
Document Type
Article in Press
Year published
2019
Published
in PSYCHOLOGY & MARKETING, ISSN: 0742-6046
Volume: 37, Issue: 1, Pages: 41-55 (15)
Indexing
Wos®
Scopus®
Crossref®73
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85074856278
Wos: WOS:000493454200001
Source Identifiers
ISSN: 0742-6046
Export Publication Metadata
Marked List
 Add to Marked List
Info
At this moment we don't have any links to full text documens.

A place for researchers and their institutions

Useful Links

Get Help

© 2024 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service