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A Brand-New World: Brand-Endorsers-Users Fit on Social Media
AuthID
P-00R-EX0
4
Author(s)
Borges Tiago, MT
·
Tiago, F
·
Verissimo, JM
·
Silva, T
Document Type
Article
Year published
2019
Published
in
ACADEMIA-REVISTA LATINOAMERICANA DE ADMINISTRACION,
ISSN: 1012-8255
Volume: 32, Issue: 4, Pages: 472-486 (15)
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®
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Publication Identifiers
DOI
:
10.1108/arla-02-2019-0047
Wos
: WOS:000499266600004
Source Identifiers
ISSN
: 1012-8255
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