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Mediating Model of Brand Equity and Its Application
AuthID
P-00R-F8H
4
Author(s)
Raut, UR
·
Pawar, PA
·
Brito, PQ
·
Sisodia, GS
Document Type
Article
Year published
2019
Published
in
Spanish Journal of Marketing - ESIC,
ISSN: 2444-9695
Volume: 23, Issue: 2, Pages: 295-318
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Scopus
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®
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Publication Identifiers
DOI
:
10.1108/sjme-04-2019-0021
SCOPUS
: 2-s2.0-85075808895
Source Identifiers
ISSN
: 2444-9695
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