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The Role of Digital Influencers on Buying Intention
AuthID
P-00R-GFZ
3
Author(s)
Silva, R
·
Sampaio, A
·
Rodrigues, P
4
Editor(s)
Rocha,A;Reis,JL;Peter,MK;Bogdanovic,Z
Document Type
Proceedings Paper
Year published
2020
Published
in
Smart Innovation, Systems and Technologies,
ISSN: 2190-3018
Volume: 167, Pages: 137-145
Conference
International Conference on Marketing and Technologies, Icmarktech 2019,
Date:
27 November 2019 through 29 November 2019
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®
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®
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®
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Publication Identifiers
DOI
:
10.1007/978-981-15-1564-4_14
SCOPUS
: 2-s2.0-85076974707
Source Identifiers
ISSN
: 2190-3018
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