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The Influence of Youtubers in Consumer Behavior
AuthID
P-00R-GGN
4
Author(s)
Lopes, I
·
Guarda, T
·
Victor, JA
·
Vázquez, EG
4
Editor(s)
Rocha,A;Reis,JL;Peter,MK;Bogdanovic,Z
Document Type
Proceedings Paper
Year published
2020
Published
in
Smart Innovation, Systems and Technologies,
ISSN: 2190-3018
Volume: 167, Pages: 49-58
Conference
International Conference on Marketing and Technologies, Icmarktech 2019,
Date:
27 November 2019 through 29 November 2019
Indexing
Scopus
®
Crossref
®
5
Google Scholar
®
Metadata
Sources
Publication Identifiers
DOI
:
10.1007/978-981-15-1564-4_6
SCOPUS
: 2-s2.0-85076946679
Source Identifiers
ISSN
: 2190-3018
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