How Good Is the Marketing Method? Measuring the Process and the Outcomes

AuthID
 P-00R-H1H
1
Author(s)
Document Type
Review
Year published
2019
Published
in Journal of Business Strategy, ISSN: 0275-6668
Volume: 41, Issue: 6, Pages: 57-67
Indexing
Scopus®
Crossref®1
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85076888715
Source Identifiers
ISSN: 0275-6668
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