Challenges at the Marketing-Operations Interface in Omni-Channel Retail Environments

AuthID
 P-00R-J7T
7
Author(s)
Bijmolt, THA
·
Broekhuis, M
·
de Leeuw, S
·
Hirche, C
·
Rooderkerk, RP
·
Zhu, SX
Document Type
Article
Year published
2021
Published
in JOURNAL OF BUSINESS RESEARCH, ISSN: 0148-2963
Volume: 122, Pages: 864-874 (11)
Indexing
Wos®
Scopus®
Crossref®82
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85077155814
Wos: WOS:000590682800029
Source Identifiers
ISSN: 0148-2963
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