A Dynamic Approach to Brand Portfolio Audit and Brand Architecture Strategy

AuthID
 P-00R-JBZ
3
Author(s)
Sousa, JCC
·
Rodrigues, C
Document Type
Article
Year published
2020
Published
in EUROPEAN BUSINESS REVIEW, ISSN: 0955-534X
Volume: 32, Issue: 2, Pages: 181-210 (30)
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Scopus®
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Publication Identifiers
SCOPUS: 2-s2.0-85077695155
Wos: WOS:000506456100001
Source Identifiers
ISSN: 0955-534X
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