An Eye Tracking Study of the Effect of Sensory and Price In-Store Displays

AuthID
 P-00R-R4Q
4
Author(s)
Rodrigues, C
·
Macedo, AFT
·
Baskaran, K
Document Type
Book Chapter
Year published
2020
Published
in Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior - Advances in Marketing, Customer Relationship Management, and E-Services, ISSN: 2327-5502
Pages: 23-49
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ISSN: 2327-5502
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