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An Eye Tracking Study of the Effect of Sensory and Price In-Store Displays

AuthID
P-00R-R4Q

Author(s)

Rodrigues, C

Brandão, AMPdC

Macedo, AFT

Baskaran, K

Document Type

Book Chapter

Year published

2020

Published

in Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior - Advances in Marketing, Customer Relationship Management, and E-Services, ISSN: 2327-5502

Pages: 23-49

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Publication Identifiers

DOI: 10.4018/978-1-7998-2220-2.ch002

Source Identifiers

ISSN: 2327-5502

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