How to Serve Online Consumers in Rural Markets: Evidence-Based Recommendations

AuthID
P-00R-RZZ
4
Author(s)
Horta, C
·
Ribeiro, R
·
Rabinovich, E
Document Type
Article
Year published
2020
Published
in BUSINESS HORIZONS, ISSN: 0007-6813
Volume: 63, Issue: 3, Pages: 351-362 (12)
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Publication Identifiers
Scopus: 2-s2.0-85079515080
Wos: WOS:000528200600011
Source Identifiers
ISSN: 0007-6813
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