Publications

AuthID
P-00S-0F7

Author(s)

Atzger, B

Document Type

Article

Year published

2020

Published

in JOURNAL OF BRAND MANAGEMENT, ISSN: 1350-231X

Volume: 27, Issue: 4, Pages: 481-494 (14)

Indexing

Wos^®

Scopus^®

Google Scholar^®

Publication Identifiers

DOI: 10.1057/s41262-020-00192-9

Scopus: 2-s2.0-85083201943

Wos: WOS:000524407800002

Source Identifiers

ISSN: 1350-231X

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