How Companies Evaluate the Roi of Social Media Marketing Programmes: Insights from B2B and B2C

AuthID
 P-00S-3JF
3
Author(s)
Almeida, SR
Document Type
Article in Press
Year published
2020
Published
in JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, ISSN: 0885-8624
Volume: 35, Issue: 12, Pages: 2097-2110 (14)
Indexing
Wos®
Scopus®
Crossref®17
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85084439595
Wos: WOS:000532861000001
Source Identifiers
ISSN: 0885-8624
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