Measuring the Effects of Retail Brand Experiences and Brand Love on Word of Mouth: a Cross-Country Study of Ikea Brand

AuthID
 P-00S-5DN
2
Author(s)
Rodrigues, C
·
Document Type
Article
Year published
2021
Published
in INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH, ISSN: 0959-3969
Volume: 31, Issue: 1, Pages: 78-105 (28)
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Scopus®
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Publication Identifiers
SCOPUS: 2-s2.0-85087056424
Wos: WOS:000544416100001
Source Identifiers
ISSN: 0959-3969
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