Fournier (Brq) Versus Rusbult (Im): Is Love Really Important in Consumer-Brand Relationship?

AuthID
 P-00S-EZA
3
Author(s)
Loureiro, S
·
1
Editor(s)
Rocha A.Reis J.L.Peter M.K.Bogdanovic Z.
Document Type
Proceedings Paper
Year published
2020
Published
in Smart Innovation, Systems and Technologies, ISSN: 2190-3018
Volume: 167, Pages: 341-349
Conference
International Conference on Marketing and Technologies, Icmarktech 2019, Date: 27 November 2019 through 29 November 2019
Indexing
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85087865647
Source Identifiers
ISSN: 2190-3018
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