Publications

AuthID
P-00S-JCG

Author(s)

Document Type

Article

Year published

2021

Published

in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421

Volume: 30, Issue: 3, Pages: 433-448 (16)

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Scopus^®

Crossref^®53

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Google Scholar^®

Publication Identifiers

DOI: 10.1108/jpbm-08-2019-2487

Handle: https://hdl.handle.net/10400.19/6545

SCOPUS: 2-s2.0-85088833352

Wos: WOS:000645607300006

Source Identifiers

ISSN: 1061-0421

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