Brand Love Measurement Scale Development: an Inter-Cultural Analysis

AuthID
 P-00S-PZQ
2
Author(s)
Pontinha, VM
·
Document Type
Article
Year published
2020
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 29, Issue: 4, Pages: 471-489 (19)
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Publication Identifiers
Wos: WOS:000565542700006
Source Identifiers
ISSN: 1061-0421
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