Augmented Reality: What Motivates Late Millennials Towards Fashion Mobile Apps?

AuthID
 P-00S-TAM
2
Author(s)
Document Type
Book Chapter
Year published
2020
Published
in Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN: 23636165
Pages: 315-327 (12)
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Scopus®
Crossref®2
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Publication Identifiers
Scopus: 2-s2.0-85114890654
Source Identifiers
ISSN: 23636165
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