The Influence of Brand Experiences on Consumer-Based Brand Equity

AuthID
 P-00T-2T4
2
Author(s)
Pina, R
·
Document Type
Article in Press
Year published
2020
Published
in JOURNAL OF BRAND MANAGEMENT, ISSN: 1350-231X
Volume: 28, Issue: 2, Pages: 99-115 (17)
Indexing
Wos®
Scopus®
Crossref®41
Handle®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85096382326
Wos: WOS:000591517200001
Source Identifiers
ISSN: 1350-231X
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