Brand Logo and Brand Gender: Examining the Effects of Natural Logo Designs and Color on Brand Gender Perceptions and Affect

AuthID
 P-00T-2VD
3
Author(s)
Fonseca, B
·
Martins, C
Document Type
Article in Press
Year published
2020
Published
in JOURNAL OF BRAND MANAGEMENT, ISSN: 1350-231X
Volume: 28, Issue: 2, Pages: 152-170 (19)
Indexing
Wos®
Scopus®
Crossref®24
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85096437304
Wos: WOS:000592107200002
Source Identifiers
ISSN: 1350-231X
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