True Colors: Consumers' Packaging Choices Depend on the Color of Retail Environment

AuthID
P-00T-5T3
4
Author(s)
Martinez, LM
·
Rando, B
·
Abreu, AM
Document Type
Article
Year published
2021
Published
in JOURNAL OF RETAILING AND CONSUMER SERVICES, ISSN: 0969-6989
Volume: 59, Pages: 102372 (13)
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85096832432
Wos: WOS:000608972000005
Source Identifiers
ISSN: 0969-6989
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