Cause-Related Marketing: Do Managers Understand and Use This Tool?

AuthID
 P-00T-BNY
4
Author(s)
Miranda, MM
·
Glaser Segura, D
Document Type
Article
Year published
2020
Published
in MANAGEMENT & MARKETING-CHALLENGES FOR THE KNOWLEDGE SOCIETY, ISSN: 1842-0206
Volume: 15, Issue: 4, Pages: 587-604 (18)
Indexing
Wos®
Scopus®
Crossref®1
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85099461801
Wos: WOS:000606389200003
Source Identifiers
ISSN: 1842-0206
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