The Main Role of Video Ads' Structure on Social Media Engagement

AuthID
 P-00T-CY5
3
Author(s)
De Almeida Ferreira, S
·
Santo, PE
Document Type
Proceedings Paper
Year published
2020
Published
in Ibero-American WWW / Internet Conference 2020
Pages: 19-26
Conference
19Th Ibero-American International Conference on Www/Internet 2020, Icwi 2020, Date: 18 November 2020 through 20 November 2020
Indexing
Scopus®
Publication Identifiers
Scopus: 2-s2.0-85099543353
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