The Impact of Youtubers’ Credibility and Congruence in Consumers’ Attitude Towards the Brand

AuthID
 P-00T-RJQ
3
Author(s)
Fernandes, AJG
·
6
Editor(s)
Rocha,A;Peter,MK;Loureiro,S;Reis,JL;Cayolla,R;Bogdanovic,Z
Document Type
Proceedings Paper
Year published
2021
Published
in Smart Innovation, Systems and Technologies, ISSN: 2190-3018
Volume: 205, Pages: 645-656
Conference
International Conference on Marketing and Technologies, Icmarktech 2020, Date: 8 October 2020 through 10 October 2020
Indexing
Scopus®
Crossref®1
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85103463029
Source Identifiers
ISSN: 2190-3018
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