The Evolving Role of Artificial Intelligence in Marketing: A Review and Research Agenda

AuthID
 P-00T-X06
4
Author(s)
Vlacic, B
·
Corbo, L
·
Dabic, M
Document Type
Review
Year published
2021
Published
in JOURNAL OF BUSINESS RESEARCH, ISSN: 0148-2963
Volume: 128, Pages: 187-203 (17)
Indexing
Wos®
Publication Identifiers
Wos: WOS:000634826700017
Source Identifiers
ISSN: 0148-2963
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