Applying Regulatory Fit Theory and Cultural Values Orientation to Predict Effectiveness of Public Service Advertising Appeals

AuthID
 P-00V-04D
5
Author(s)
Chan, K
·
Shi, JY
·
Opree, SJ
·
Rajasakran, T
Document Type
Article in Press
Year published
2021
Published
in INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, ISSN: 1865-1984
Volume: 19, Issue: 1, Pages: 37-51 (15)
Indexing
Wos®
Scopus®
Crossref®6
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85107310879
Wos: WOS:000656369400001
Source Identifiers
ISSN: 1865-1984
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