Non-Sponsored Brand-Related User-Generated Content: Effects and Mechanisms of Consumer Engagement

AuthID
 P-00V-058
4
Author(s)
Langaro, D
·
Jevons, C
·
Nascimento, R
Document Type
Article in Press
Year published
2021
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 31, Issue: 1, Pages: 163-174 (12)
Indexing
Wos®
Scopus®
Crossref®11
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85106578931
Wos: WOS:000655420200001
Source Identifiers
ISSN: 1061-0421
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