Non-Sponsored Brand-Related User-Generated Content: Effects and Mechanisms of Consumer Engagement

AuthID
 P-00V-058
4
Author(s)
Langaro, D
·
Jevons, C
·
Nascimento, R
Document Type
Article in Press
Year published
2021
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 31, Issue: 1, Pages: 163-174 (12)
Indexing
Wos®
Scopus®
Crossref®11
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85106578931
Wos: WOS:000655420200001
Source Identifiers
ISSN: 1061-0421
Export Publication Metadata
Marked List
 Add to Marked List
Info
At this moment we don't have any links to full text documens.

A place for researchers and their institutions

Useful Links

Get Help

© 2024 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service