Publications

Love and Hate Mediating the Relationship Between Brand Personality and Purchase Intention

AuthID
P-00V-319

Author(s)

Rodrigues, P

de Oliveira, ER

Martins, C

Rodrigues, P

Editor(s)

Vrontis,D;Weber,Y;Tsoukatos,E

Document Type

Proceedings Paper

Year published

2020

Published

in 13TH ANNUAL CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS THEORY AND PRACTICE ACROSS INDUSTRIES AND MARKETS in EuroMed Academy of Business Conference Book of Proceedings, ISSN: 2547-8516

Pages: 1442-1444 (3)

Conference

13Th Annual Conference of the Euromed-Academy-Of-Business (Euromed) - Business Theory and Practice Across Industries and Markets, Date: SEP 09-10, 2020, Location: ELECTR NETWORK, Sponsors: EuroMed Acad Business, EuroMed Journal Business, EuroMed Res Business Inst, EuroMed Acad Business, EuroMed Res Ctr

Indexing