The Mediating Effect of Positioning and Market Orientation on the Relationship Between Brand and Competitive Advantage

AuthID
 P-00V-31Y
2
Author(s)
2
Editor(s)
Borges,AP;Vieira,E
Document Type
Proceedings Paper
Year published
2020
Published
in PROCEEDINGS OF THE INTERNATIONAL CONFERENCE OF APPLIED BUSINESS AND MANAGEMENT (ICABM2020)
Pages: 57-73 (17)
Conference
3Rd International Conference of Applied Business and Management (Icabm), Date: MAY 07-08, 2020, Location: Inst Super Administracao Gestao, European Business Sch, Porto, PORTUGAL, Host: Inst Super Administracao Gestao, European Business Sch
Indexing
Wos®
Publication Identifiers
Wos: WOS:000652015800009
Export Publication Metadata
Marked List
 Add to Marked List
Info
At this moment we don't have any links to full text documens.

footer slogan

Useful Links

Get Help

© 2024 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service