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The Mediating Effect of Positioning and Market Orientation on the Relationship Between Brand and Competitive Advantage

AuthID
P-00V-31Y

Author(s)

Rua, O

Santos, C

Editor(s)

Borges,AP;Vieira,E

Document Type

Proceedings Paper

Year published

2020

Published

in PROCEEDINGS OF THE INTERNATIONAL CONFERENCE OF APPLIED BUSINESS AND MANAGEMENT (ICABM2020)

Pages: 57-73 (17)

Conference

3Rd International Conference of Applied Business and Management (Icabm), Date: MAY 07-08, 2020, Location: Inst Super Administracao Gestao, European Business Sch, Porto, PORTUGAL, Host: Inst Super Administracao Gestao, European Business Sch

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