How Relationship Marketing Influence Intangible Resources? The Mediating Effect Of Loyalty

AuthID
 P-00V-31Z
2
Author(s)
Rosa, D
·
2
Editor(s)
Borges,AP;Vieira,E
Document Type
Proceedings Paper
Year published
2020
Published
in PROCEEDINGS OF THE INTERNATIONAL CONFERENCE OF APPLIED BUSINESS AND MANAGEMENT (ICABM2020)
Pages: 74-87 (14)
Conference
3Rd International Conference of Applied Business and Management (Icabm), Date: MAY 07-08, 2020, Location: Inst Super Administracao Gestao, European Business Sch, Porto, PORTUGAL, Host: Inst Super Administracao Gestao, European Business Sch
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Publication Identifiers
Wos: WOS:000652015800010
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