Brands Should Be Distinct! The Contribution of Ad’s Narrative and Joy to Distinctiveness

AuthID
P-00V-3R2
3
Author(s)
Santo, PE
·
Document Type
Book Chapter
Year published
2021
Published
in Springer Series in Design and Innovation, ISSN: 2661-8184
Volume: 14, Pages: 319-332
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85130940583
Unpaywall: 10.1007/978-3-030-75867-7_21
Source Identifiers
ISSN: 2661-8184
Export Publication Metadata
Marked List
Info
At this moment we don't have any links to full text documens.