The Role of Marketing in the Development of Digital Touchpoints

AuthID
 P-00V-G67
2
Author(s)
Prentice, C
4
Editor(s)
Rocha,A;Goncalves,R;Penalvo,FG;Martins,J
Document Type
Proceedings Paper
Year published
2021
Published
in Iberian Conference on Information Systems and Technologies, CISTI, ISSN: 2166-0727
Pages: 1-6
Conference
16Th Iberian Conference on Information Systems and Technologies, Cisti 2021, Date: 23 June 2021 through 26 June 2021
Indexing
Scopus®
Crossref®1
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85115776536
Source Identifiers
ISSN: 2166-0727
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