The Role of Digital Marketing in Plant-Based Food Buying Decision Process A Qualitative Study with Adopters and Sympathizers

AuthID
 P-00V-G73
3
Author(s)
4
Editor(s)
Rocha,A;Goncalves,R;Penalvo,FG;Martins,J
Document Type
Proceedings Paper
Year published
2021
Published
in PROCEEDINGS OF 2021 16TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2021) in Iberian Conference on Information Systems and Technologies, ISSN: 2166-0727
Conference
16Th Iberian Conference on Information Systems and Technologies (Cisti), Date: JUN 23-26, 2021, Location: ELECTR NETWORK, Sponsors: Iberian Assoc Informat Syst & Technologies,AquaValor Res Ctr,IEEE SMC, Portuguese Chapter,IEEE Portugal Sect,IEEE SMC Spain Chapter,IEEE SMC France Chapter,IEEE SMC Italy Chapter
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Publication Identifiers
SCOPUS: 2-s2.0-85115762356
Wos: WOS:000824588500019
Source Identifiers
ISSN: 2166-0727
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