The Use of Positive and Negative Appeals in Social Advertising: a Content Analysis of Television Ads for Preventing Hiv/Aids

AuthID
 P-00V-KMP
2
Author(s)
Document Type
Article
Year published
2022
Published
in INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, ISSN: 1865-1984
Volume: 19, Issue: 3, Pages: 623-647 (25)
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Wos®
Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85117685769
Wos: WOS:000710609600001
Source Identifiers
ISSN: 1865-1984
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