The Importance of Opinion Leaders and Social Networking on Destination Brand Development—The Case Study of Discover Melgaço Brand

AuthID
P-00V-VBX
3
Author(s)
Nogueira, S
·
Xavier, G
·
3
Editor(s)
Mesquita,A;Abreu,A;Carvalho,JV
Document Type
Proceedings Paper
Year published
2022
Published
in Smart Innovation, Systems and Technologies, ISSN: 2190-3018
Volume: 256, Pages: 289-299
Conference
International Conference in Information Technology and Education, Icited 2021, Date: 15 July 2021 through 17 July 2021
Indexing
Publication Identifiers
Scopus: 2-s2.0-85120524318
Source Identifiers
ISSN: 2190-3018
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