"I'm Hatin' It"! Negative Consumer-Brand Relationships in Online Anti-Brand Communities

AuthID
 P-00V-ZRH
2
Author(s)
Popoli, P
Document Type
Article
Year published
2022
Published
in EUROPEAN JOURNAL OF MARKETING, ISSN: 0309-0566
Volume: 56, Issue: 2, Pages: 622-650 (29)
Indexing
Wos®
Scopus®
Crossref®34
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85123387273
Wos: WOS:000749321000001
Source Identifiers
ISSN: 0309-0566
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