Linking Brand and Competitive Advantage: The Mediating Effect of Positioning and Market Orientation

AuthID
 P-00W-0ZW
2
Author(s)
Document Type
Article
Year published
2022
Published
in EUROPEAN RESEARCH ON MANAGEMENT AND BUSINESS ECONOMICS, ISSN: 2444-8834
Volume: 28, Issue: 2
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Publication Identifiers
SCOPUS: 2-s2.0-85123234100
Wos: WOS:000745276000005
Source Identifiers
ISSN: 2444-8834
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