The Influence of Storytelling on the Consumer-Brand Relationship Experience

AuthID
 P-00W-121
3
Author(s)
Cardoso, RM
Document Type
Article in Press
Year published
2022
Published
in JOURNAL OF MARKETING ANALYTICS, ISSN: 2050-3318
Indexing
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Publication Identifiers
SCOPUS: 2-s2.0-85123465932
Wos: WOS:000745579700002
Source Identifiers
ISSN: 2050-3318
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