Conceptual Model of Destination Branding: An Integrative Approach

AuthID
 P-00W-7BW
3
Author(s)
Carvalho, PC
·
Salazar, AK
·
Document Type
Book Chapter
Year published
2019
Published
in Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN: 2363-6165
Pages: 689-703
Indexing
Scopus®
Crossref®1
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85125184091
Source Identifiers
ISSN: 2363-6165
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