Publications

AuthID
P-00W-7CC

Author(s)

Bicho, M

Ferreira, FAF

Document Type

Book Chapter

Year published

2018

Published

in Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN: 2363-6165

Pages: 177-188

Indexing

Scopus^®

Crossref^®

Google Scholar^®

Publication Identifiers

DOI: 10.1007/978-3-319-68750-6_56

Scopus: 2-s2.0-85125191575

Source Identifiers

ISSN: 2363-6165

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