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The Role of Sales Promotion: A Multi-Cultural Comparison Between Australia and Portugal
AuthID
P-00W-7D1
2
Author(s)
Luxton, S
·
Brito, PQ
Document Type
Book Chapter
Year published
2015
Published
in
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
ISSN: 2363-6165
Pages: 121-126
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Scopus
®
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®
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Publication Identifiers
DOI
:
10.1007/978-3-319-17383-2_19
SCOPUS
: 2-s2.0-85125041677
Source Identifiers
ISSN
: 2363-6165
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