The Role of Sales Promotion: A Multi-Cultural Comparison Between Australia and Portugal

AuthID
 P-00W-7D1
2
Author(s)
Luxton, S
·
Document Type
Book Chapter
Year published
2015
Published
in Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN: 2363-6165
Pages: 121-126
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Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85125041677
Source Identifiers
ISSN: 2363-6165
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