Xenocentrism and Consumer Buying Behavior: A Comparative Analysis of Malaysian Vs. Nigerian Consumers

AuthID
 P-00W-ACF
7
Author(s)
Venugopal, V
·
Iloka, CB
·
Dantas, RD
·
Batista, A
·
Rita, JX
·
Document Type
Article
Year published
2022
Published
in JOURNAL OF RISK AND FINANCIAL MANAGEMENT, ISSN: 1911-8066
Volume: 15, Issue: 2
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Wos®
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Publication Identifiers
Wos: WOS:000769731900001
Source Identifiers
ISSN: 1911-8066
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