Strategic Synergies and Co-Marketing: A Case Study of the Airline Sector

AuthID
P-00W-BHN
5
Author(s)
Varelas, S
·
Kavoura, A
·
Giovanis, A
·
3
Editor(s)
Kavoura,A;Kefallonitis,E;Giovanis,A
Document Type
Proceedings Paper
Year published
2019
Published
in Springer Proceedings in Business and Economics, ISSN: 2198-7246
Pages: 629-635
Conference
7Th International Conference on Strategic Innovative Marketing and Tourism, Icsimat 2018, Date: 17 October 2018 through 22 October 2018
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85126213952
Source Identifiers
ISSN: 2198-7246
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